Dean KeatingAI Business Coach

🦉 The OWL prompt · free

The Duolingo trick, for your business

Duolingo nudges you right when you're about to quit. This prompt does the same for your customers: it finds who's drifting and writes each one a message that sounds like you, not a robot.

How to use it

  1. 1Copy the prompt into ChatGPT or Claude and fill in the three lines in [brackets].
  2. 2Paste your customer list underneath. A spreadsheet export is fine. Take out phone numbers and emails first: it only needs names, dates and what they had.
  3. 3Read the messages, tweak anything that doesn't sound like you, and send them at the times it suggests.
You're helping me win back customers who are drifting away, the way apps like Duolingo nudge people at exactly the right moment.

My business: [what you do, e.g. "hair salon in Waterlooville"]
How often a typical customer comes back: [e.g. "every 6–8 weeks"]
How I talk to customers: [e.g. "friendly, first names, a bit of banter, no emojis"]

Below is my customer list. For each customer it has: name, date of last visit/job, what they had, and how many times they've used us.

1. Work out each customer's normal gap between visits. If there's only one visit, use my typical gap above.
2. Flag everyone who is now overdue by more than 25% of their normal gap. Ignore anyone who's not overdue yet.
3. Put the flagged customers in a table: name, last visit, normal gap, days overdue, what they usually have. Most valuable regulars first.
4. For each flagged customer, write ONE short WhatsApp message (under 40 words) in my voice. It must:
   - mention what they usually have, so it's obviously personal
   - give them one easy thing to reply to (a day or time, or a yes/no)
   - never guilt-trip them, never say "we miss you", never use fake urgency or a discount I haven't offered
5. Then tell me the best day and time to send each one, based on when they normally book if the data shows it, otherwise a sensible default for my trade.

Only use what's in my list. If something is missing, say so instead of guessing.

[PASTE CUSTOMER LIST HERE]

Only message people who are already your customers and gave you their number. Reminders they'd want, not spam: that's the good kind of owl.

Want it set up on your business with you?

I run 2-hour one-to-one AI Clinics on Mondays: we set AI up on your real work, in front of you, so you can run it without me.

See Monday times